In the time honored Walt Disney animation adaptation of ‘Alice in Wonderland’, the main character, Alice, is heard talking to herself and saying: I give myself very good advice, But I very seldom follow it, That explains the trouble that I’m always in Running a market intelligence firm, I see this happening a lot to…
Category: Branding Tips
Online Men's Shirt Startup Allows Women Shop For Men
An online startup for customized Men’s shirts, MatchU, is targeting women who wish to buy shirts for the men in their lives (usually as gifts for fathers, husbands, boyfriends or sons). According to MatchU, “In 2017, Australian women accounted for 26% of men’s clothes purchased online”. Research indicates that online menswear purchases by women reached US$214m…